301 Redirects are the most efficient and Search Engine Friendly way to redirect one URL on your site to another URL.
Using 301 Redirects are crucial when you are transferring an existing website to our CMS. Your existing website probably has pages indexed in the search engines or someone may have a link to one of the inside pages of your site. Frequent visitors may even bookmark or tag pages they visit often.
If you choose not to use the 301 Redirect Manager the pages indexed on the search engines will return a 404 or page not found error. This can set back any search engine rankings temporarily or even permanently in some cases. It will also take the links/bookmarks/tags to the default 404 page which in our CMS is the sitemap.
Posted on Mon, July 19, 2010
by Support filed under